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Mobile Friendly Recruitment Strategy

 


Introduction

Recruitment through the use of a mobile device is mobile recruitment. A well-functioning and easy to use mobile experience helps candidates to find and apply for jobs. This mobile experience covers the entire process, from job postings to the actual application process, including the mandatory document upload; all of these are mobile-friendly.

Böhm (2013) defines mobile recruitment as “any organizational information provided for or delivered to a mobile device in order to attract and hire potential applicants”

Technology has changed the world entirely. It affects almost every aspect of our daily lives. People are looking for jobs online, but it’s not enough anymore to just have a website with a list of job postings and a contact email. So the mobile recruitment is a latest trend in HRM.

The recruitment procedure consists of different activities, some of these activities are not crucially affect by smart mobile device. Organizational information can be delivered to mobile devices in several ways, but not all of them have been influenced by the usage of smart mobile devices. Some of the below methods were already common long before the widespread of smartphones. Those are Phone calls or texts are used to deliver information to potential candidates. But nowadays smart mobile devices provide a wide range of previously unavailable services to both recruiters and candidates.

 3 benefits of being a mobile-friendly recruiter

  1.   Transforming traditional recruitment process into one that is mobile-friendly can significantly improve candidate experience.
  2.     Facilitating and streamlining the hiring process makes better use of time, so it will save money and frustration along the way.
  3.      Strengthening employer brand, thereby attracting more candidates

                                                    source : TalentLYFT

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The value of video interviewing

 Video interviews are on their way to become an important part of mobile recruiting.

 

1.    It save time & money for both recruiter and candidate

2.    It’s easier to get an idea of someone’s energy and charisma and motivation

3.    They remove the chances of someone not showing up

 

Skype and Google Hangouts are classic, useful and free tools for mobile video interviews, but they’re just the tip of the iceberg. There are many other software as well

 

The power of text messages

Text messages are a powerful tool when it comes to recruiting and engaging with candidates.

1.     Touch base with applicants

2.     Schedule assessments & interviews

3.     Keep in touch with candidates during the recruitment process

 

Text messages are so successful is probably because it is less interrupting than a phone call, but still personal enough to be read.


Mobile recruitment in Department of Animal Production and Health

In Department of Animal Production and Health most of the recruitment process is done through government. Government is adopting to new era of technology and taken the steps forward in mobile recruitment process. Interviews are done physically but most of the other process is mobile friendly

Conclusion

A mobile recruitment strategy requires some careful understanding. It is an absolute must in any digital recruitment plan. Not just because of today’s tech-savvy, mobile orientated workforce, but also because it simply is the way forward. Recruiters who haven’t upgrade their job hiring process for mobile recruiting risk missing out on top talent.



 

References

Author, G., 2019. Mobile Recruitment: Smart Recruiting Through Smartphones. [online] Blog. Available at: <https://www.talentlyft.com/en/blog/article/330/mobile-recruitment-smart-recruiting-through-smartphones> [Accessed 30 April 2021].

BÖHM, S., 2013. Behavior and expectations of mobile job seekers: an industry study focusing on job boards, Proceedings of the 2013 annual conference on Computers and people research 2013, ACM, pp. 105-110.

Verlinden, N., 2018. Why Mobile Recruitment is a Must | AIHR Digital. [online] AIHR Digital. Available at: <https://www.digitalhrtech.com/why-mobile-recruitment-is-a-must/> [Accessed 30 April 2021].


Comments

  1. Chamath SoyzaMay 1, 2021 at 10:37 AM

    This is most relevant topic for the current situation in the world what author has taken up , if the author can explained about the disadvantages also having mobile friendly interviews in a orgernization will give better idea of having physical and digital interviews and recruitments .

    ReplyDelete
  2. Chamath SoyzaMay 1, 2021 at 10:37 AM

    This is most relevant topic for the current situation in the world what author has taken up , if the author can explained about the disadvantages also having mobile friendly interviews in a orgernization will give better idea of having physical and digital interviews and recruitments .

    ReplyDelete
  3. Sevani EreporuwaMay 1, 2021 at 11:53 PM

    Mobile Recruiting refers to the process of finding active and passive candidates through the use of mobile career pages, mobile job ads, and mobile recruitment applications.

    ReplyDelete
  4. Ravindra AdikariMay 2, 2021 at 2:01 AM

    The benefits of Mobile Recruitments are as follows,
    Improved candidate engagement is one of the top benefits of mobile recruiting
    Social Media Integration is an advantage of smartphone recruiting
    A wider target audience is enabled by mobile recruiting
    Better brand perception is an important value addition of mobile recruiting
    Increased productivity is achieved by recruiting on mobile

    Author has described this timely topic very well.

    ReplyDelete

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